· 6 min
Loyalty software pricing ranges from free to over €150 a month. Here is a plain-English breakdown of what you will actually pay and what each tier gets you.
Loyalty software pricing ranges from free to over €150 a month. That range alone tells you almost nothing useful, so here is a proper breakdown of what drives the cost, what each tier actually includes, and where the hidden charges tend to appear.
The three pricing models you will encounter
Before comparing numbers, understand how a platform charges. The same headline price can mean very different real costs depending on the model.
- Flat monthly fee: you pay the same amount regardless of how many customers join or how many transactions happen. Predictable, and usually the best deal once your programme gains traction.
- Per-transaction pricing: you pay a small fee (typically 5–15p) each time a stamp or point is recorded. Looks cheap at the start but costs more as your programme succeeds.
- Per-active-customer pricing: you pay based on how many customers used the programme that month. Fair, but hard to forecast.
The cheapest-looking plan is not always the cheapest. A per-transaction model at 10p per scan costs €100/month once you record 1,000 scans. A flat €19/month fee would cost 81% less at the same volume.
What loyalty software actually costs in 2026
Based on current market rates across major platforms, here is what to expect at each price tier:
€0/mo Free tier — available from several platforms. Usually limited to one location and a small customer list (50–200 active customers).
Free plans are genuine and useful for testing your programme before spending anything. The limits are real — mainly on customer numbers and analytics — but for a first loyalty scheme they are a reasonable starting point. Support is typically limited or community-only.
€15–40/mo Entry paid tier — the most common choice for independent shops, cafés, and salons. Covers 1–3 locations and several hundred to a few thousand active customers.
This is where most small businesses land. At this price point you typically get:
- Unlimited stamp or point transactions
- QR code generation for counter display
- Basic customer analytics (visit counts, redemption rates)
- Customer notifications by email or push
- Dashboard accessible from any device
€50–120/mo Growth tier — suited to multi-location businesses or high-volume single sites processing thousands of transactions monthly.
Growth-tier plans add features like multi-location management, branded customer apps, advanced reporting, and priority support. For most independent businesses, these extras are not worth the price jump until you are running three or more locations.
Hidden costs to check before you sign up
Headline prices rarely tell the full story. Before committing, check whether the platform charges for any of these:
- Setup or onboarding fees (common in enterprise plans, usually €0 for self-serve tools)
- Per-location add-ons charged on top of the base subscription
- Exporting your customer list — some platforms charge for this or restrict it entirely
- Email or push notifications billed as add-ons separately
- Support response time — basic plans may only offer a community forum
Which platforms offer a free trial?
Most loyalty platforms offer a 14-day free trial. That is not long enough to run a full reward cycle and see real customer behaviour. A few platforms go further:
Loyenix offers free plan forever via the Google Play app — no credit card required. That is long enough to enrol real customers, complete a full redemption cycle, and see actual retention results before you pay anything.
How Loyenix pricing compares
Loyenix uses a flat monthly fee model with no per-transaction charges. The free plan has no time limit. Paid plans start at €19/month (Starter), €39/month (Growth), and €69/month (Pro). There are no setup fees, no per-location surcharges for your first location, and you can export your customer data at any time.
Questions to ask before buying loyalty software
- Is pricing flat-fee, per-transaction, or per-customer? Calculate your real monthly cost at current and projected volume.
- Are there limits on customer numbers, transactions, or locations at your chosen plan?
- Can you export your customer data freely, or is it locked to the platform?
- What support is included — email, chat, or phone?
- Is there a free trial long enough to complete a full reward redemption cycle?
- Can you cancel at any time, or is there a minimum contract period?
A loyalty programme that works pays for itself within months. Increased visit frequency and higher average spend typically cover the software cost before the end of your first quarter. Choosing the right plan from the start means you see those results without paying for features you do not need yet.