Terms of Use

1 Provider Identification

The Services are operated by Loyenix Ltd, a company registered in England and Wales. Full legal information is available on request at legal@loyenix.co.uk.

These Terms are governed by the laws of England and Wales. Any dispute arising from or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

2 Description of the Services

Loyenix provides a digital loyalty card platform for small and independent businesses. The Services include:

• Digital loyalty cards — stamp cards (customers earn stamps per visit or purchase) and points cards (customers earn points based on spend), replacing traditional paper punch cards
• QR code scanning — merchants scan a customer's unique QR code via any smartphone camera to award stamps or points; no dedicated hardware required
• Merchant dashboard — web-based portal to create and manage cards, view customer activity, set reward thresholds, and access analytics
• Customer notifications — automated push or email notifications when customers earn rewards or reach milestones (paid plans)
• Analytics & reports — retention statistics, stamp activity, customer visit frequency, and revenue impact estimates
• Multi-location management — manage several shops under one account (Growth and Pro plans)
• Partner Programme — independent agents or agencies can join the Loyenix Partner Programme to refer merchants and earn recurring commissions; governed by separate Partner Terms accessible at loyenix.com/partner/terms

3 Account Registration & Eligibility

The Services are intended for professional users — merchants, business owners and authorised staff. By registering, you confirm that:

• You are at least 18 years old and have the legal capacity to enter into a binding contract
• You are acting on behalf of a legitimate business (or yourself as a sole trader)
• All registration information you provide is accurate, current and complete
• You will keep your account credentials confidential and notify us immediately of any unauthorised access

One account per business is the standard configuration. If you need multiple accounts for franchises or agency management, contact us at support@loyenix.co.uk.

4 Subscription Plans & Pricing

Loyenix offers five plans. Prices and inclusions below match our pricing page:

All plans include unlimited customers. There are no setup fees and no hardware costs. The Growth, Pro and Business plans are paid upfront for their billing period. Prices are in EUR and exclusive of any applicable VAT. We reserve the right to change pricing with at least 30 days' prior notice. Continued use after the notice period constitutes acceptance of the new pricing.

5 Billing, Payment & Free Plan Limitations

All payments are processed securely by Stripe. By providing a payment method, you authorise Loyenix to charge the applicable fees at the start of each billing period. Invoices are accessible from your dashboard.

In the event of a failed or declined payment, we may suspend access to paid features until payment is successfully collected. We will notify you by email before suspending your account.

The Free plan is provided as-is with no uptime guarantee, no priority support, and subject to fair-use limits (50 customers). We reserve the right to modify or discontinue the Free plan with 30 days' notice. Upgrading unlocks additional customers, notifications and features immediately.

6 Plan Changes, Upgrades & Downgrades

• Upgrades take effect immediately; you are charged a prorated amount for the remainder of the current billing period
• Downgrades take effect at the end of the current billing cycle; your current plan remains active until then
• Cancelling your subscription also takes effect at the end of the current billing period — you retain access until that date
• No partial refunds are issued for unused time unless required by law or our Refund Policy

7 Merchant Obligations & Acceptable Use

By using the Services, you agree to:

• Use the platform only for lawful business purposes related to running a customer loyalty programme
• Comply with all applicable laws, including GDPR / UK GDPR, consumer protection law, and anti-spam legislation, when communicating with your customers
• Obtain any necessary consents from your customers before sending them notifications via the platform
• Keep your account credentials secure and not share login access with unauthorised individuals
• Accurately represent your business and not use Loyenix to defraud or mislead your customers
• Not attempt to circumvent subscription limits (e.g. creating multiple Free accounts to avoid paying)

You must not use the Services to send spam, run illegal promotions, impersonate other businesses, reverse-engineer the platform, scrape data, or attempt to gain unauthorised access to our systems or other users' accounts.

8 Intellectual Property

All intellectual property rights in the Loyenix platform — including software, design, trademarks, logos and content created by us — remain exclusively with Loyenix Ltd.

We grant you a limited, non-exclusive, non-transferable, revocable licence to access and use the Services solely for your legitimate business purposes during the term of your subscription. This licence does not include the right to sublicence, copy, modify, or distribute any part of the platform.

You retain ownership of all content you upload to the platform (shop logos, custom card designs, promotional text). By uploading content, you grant Loyenix a non-exclusive licence to display and use it solely for the purpose of providing the Services to you.

9 Privacy & Data Protection

We process personal data in accordance with our Privacy Policy and applicable data protection law, including UK GDPR and EU GDPR.

Where you collect personal data from your customers via the Loyenix platform (e.g. names or email addresses), you act as the data controller for that data and Loyenix acts as your data processor. You are responsible for having a lawful basis for that processing and for complying with all applicable data protection obligations towards your customers.

10 Warranty Disclaimer & Limitation of Liability

The Services are provided "as is" and "as available", without warranties of any kind, express or implied, including fitness for a particular purpose or uninterrupted availability. We do not guarantee that the Services will be error-free or that data will never be lost.

To the maximum extent permitted by law, Loyenix's total liability to you arising out of or in connection with these Terms shall not exceed the total fees paid by you to Loyenix in the three months immediately preceding the event giving rise to the claim. We shall not be liable for indirect, consequential, special or punitive damages, loss of profits, loss of data, or loss of goodwill.

Nothing in these Terms limits or excludes liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded by English law.

11 Term, Suspension & Termination

These Terms remain in effect from the date you register an account until terminated by either party.

• You may cancel your account at any time from the dashboard settings
• Loyenix may suspend or terminate your access if you breach these Terms, fail to pay, or if we are required to do so by law
• Upon termination, your right to use the Services ceases. We will retain your data as set out in the Privacy Policy and allow you to export it for 30 days post-termination

12 Modifications to the Services & Terms

We may modify these Terms from time to time. We will notify you of material changes by email and/or in-app notification at least 30 days before they take effect. Minor clarifications may be published without prior notice.

We may also modify, suspend or discontinue any part of the Services with reasonable notice. We will aim to give at least 30 days' notice before discontinuing any core feature that paid subscribers rely on.

Your continued use of the Services after the effective date of any change constitutes your acceptance of the updated Terms.

13 Partner Programme

If you participate in the Loyenix Partner Programme as an agent, reseller or affiliate partner, your activity is governed by the Loyenix Partner Terms of Use, which form a separate agreement in addition to these Terms.

14 Governing Law & Dispute Resolution

These Terms are governed by the laws of England and Wales. Any dispute arising from or relating to these Terms or the Services will be subject to the exclusive jurisdiction of the courts of England and Wales, except where mandatory local consumer protection laws provide otherwise.

We prefer to resolve disputes amicably. Before initiating formal proceedings, please contact us at legal@loyenix.co.uk so we can attempt to reach a fair resolution.

15 Miscellaneous

• Entire agreement: these Terms (together with the Privacy Policy and any plan-specific terms) constitute the entire agreement between you and Loyenix regarding the Services
• Severability: if any provision of these Terms is found unenforceable, the remaining provisions continue in full force
• Waiver: failure to enforce any provision does not constitute a waiver of our right to enforce it in future
• Assignment: you may not assign your rights under these Terms without our written consent; we may assign our rights in connection with a merger, acquisition or sale of assets
• Third-party rights: these Terms do not confer any rights on third parties under the Contracts (Rights of Third Parties) Act 1999